نوع مقاله : پژوهشی (Original Research)
1 گروه مدیریت آموزشی، دانشکده مدیریت، واحد تهران غرب، دانشگاه آزاد اسلامی، تهران، ایران.
2 گروه ریاضی، واحد تهران غرب، دانشگاه آزاد اسلامی، تهران، ایران
عنوان مقاله [English]
Background and Aim: The goal of development is to improve the living conditions of all individuals in society. Achieving sustainable development is one of the transcendent goals of every society and country. Education is the most effective mechanism of society to contrast the greatest challenge of this century, sustainable development. Extensive developments have led to major changes in various areas of human life, including higher education. In recent years, competition between universities and higher education centers has led to increase of attention to the qualitative status of the higher education system and consequently educational marketing.
Methods: In this research, a descriptive and analytical method has been used. In order to understand the concepts of sustainable development, higher education and educational marketing, the background of the subject has been studied through library and documentary studies. In order to explain the impact of educational marketing at Azad University in towards sustainable development, existing records have been reviewed by searching through reputable websites and reading the most recent articles and related documents.
Conclusion: Sustainable Development Planning requires systematic attention as well as identifying the influential factors in different levels and identifying the relationships between them so that with a coherent approach, the existing opportunities and opportunities for sustainable development can be realized. Given the rapid transfer of technology, it is necessary for the university to be more flexible in its content and process in terms of social, economic, and cultural development so that it can achieve the goals of sustainable development. Since the largest population of higher education in the country belongs to Azad University, it is important to pay attention to quality as a result of Azad University educational marketing.